What Does Partful Do
Partful is a software platform that helps original equipment manufacturers (OEMs) modernise their parts catalogues and service documentation. On its homepage, it introduces itself as an “Interactive 3D Parts Catalog & Work Instructions” solution designed for OEMs. The service converts existing CAD and Bill of Materials data into interactive 3D exploded views, allowing dealers and customers to identify parts quickly and accurately.
What Partful is doing right
I like the fact that they present what their customers will be able to do with their product right from the start in the hero section. There is a difference between leading with an outcome vs leading with a capability aka what their clients will be able to do with their product.
Leading with a capability makes sense for a technical audience because they want to understand how the tool works, what they can do with it, and the functional value it delivers before hearing about the broader business impact.
Although they will cover the business value outcomes later on their homepage, this tells me that they know their homepage will be reviewed by multiple people in a purchasing group formed by technical and non-technical stakeholders who need to approve this purchase.
They are in a mature industry, they choose not to compare themselves to a competitor, but they challenge the status quo which are 2D diagrams and PDFs that get outdated fast which leads to many support calls and/or incorrect orders.
They are not afraid of going after this competitive alternative, they explain what OEMs can lose on multiple levels in multiple sections on their homepage.
If we look at the Problem Section, I found it interesting that they didn’t choose to show the internal pain points of the OEM’s teams dealing with PDF catalogs, but instead presented the pain points of their clients. They're actually showing a deep understanding of what’s really hurting OEMs’ business: their customers’ poor experience.
Partful frames the story from the end-user’s side — the dealers and customers who struggle to find the right parts or navigate outdated systems. But the real audience is still the OEM. When those users get stuck, it’s the OEM who pays the price in lost revenue, wasted time, and damaged trust.
By showing that connection, Partful keeps the message grounded in what OEMs actually care about: stronger aftersales performance and happier customers. They use the data section below the problem to close the credibility gap most B2B websites leave open.
After introducing the problem, OEMs losing revenue because of outdated aftersales tools, they prove it. The stats below the diagram come from their own research, showing exactly how much revenue is lost and why. It shifts the message from “this is what we think you’re struggling with” to “we’ve quantified your reality.”
The one section I like the most is the “How it works” because they managed to show OEMs a before (competitive alternative) and after (their software) while SHOWING the product. I’ve seen many B2B tech companies with impressive websites with no product insight, which is a shame, you should show your prospects what they are buying.